Doctor of Creative Industries Final Seminar
Dr James Dillon presented his research final seminar on Thursday 5 May, 2022.
The seminar was held at the Queensland University of Technology’s Cube facility at Gardens Point campus, Brisbane.
Dr Dillon’s panel included Professor Evonne Miller (chair), Professor Greg Hearn, QUT Marketing Director Xavier Amaroux, primary supervisor Professor Jillian Hamilton, and associate supervisor Professor Caroline Rueckert.
Watch the YouTube Livestream
About the Study
Dr Dillon’s mixed methodology research design incorporates an interdisciplinary practice-led approach that integrates and blends third space professionalism with digital creative practice and marketing, communications and brand practice.
He thesis presents an extensive contextual analysis and literature review; semi-structured interviews with university-embedded marketing and communications directors; close analyses of several university marketing campaigns; and the application of creative-practice research, this study establishes the key phases, dimensions, and characteristics of ‘creative third space’.
From this work, Dr Dillon has developed a new conceptual model, including a set of operational principles and processes to enable university-sited professionals who design and produce creative content, marketing, communications, and brand practice, to successfully navigate and operate within a higher education context.
